A Satisfied Customer is a Repeat Customer.

I recently did a voice over for a Mardi Gras themed casino night. The client wanted a voice as close to a New Orleanian as possible. Luckily for me I was born there, and I still get asked, "are you from New Orleans" a lot. My point is, when working for clients that need specialized services (in this case my southern twang), make it your business to deliver what's contracted to ensure a satisfied customer becomes a repeat customer.

Paying attention to details is what probably got you the gig in the first place so always deliver what you promised. When potential clients give you all the information needed to do a job, be sure to ask a lot of questions that give you the chance to make a great impression on them. You never know, they may refer you to other clients in need of your services. Remember, word of mouth is the best (and cheapest) form of advertising.

This information is good for any type of business. Your goal is to go above and beyond their expectations. Make your customer feel like they got their money's worth, then you will know you've done your job well.

Using the phrase "Under Promise and Over Deliver" comes to mind when attempting to satisfy a new or repeat customer. Remembering my days as an account associate for a major business services company, I had a client from a law firm that was always in a hurry to have legal documents ready for a case. I would give them the "just when they needed it" date and time but have it ready before the due date in order to keep their business. By keeping customer expectations low and routinely exceeding them, helps your business develop a good reputation and keeps them coming back to your door for a long time.